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Research reports

Qualitative research into the Heinz tomato ketchup 'tapestry' campaign

The 'Tapestry' advertising campaign has now been used forTV and poster advertising of Heinz Tomato Ketchup for thelast two years: with minor alterations to the execution inthe second year. These films were not pre-tested toestablish how well they met...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into the Heinz tomato ketchup 'tapestry' campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-heinz-tomato-ketchup-tapestry-campaign


Research reports

Qualitative research into potential employees perceptions of B.I.C.C

This document contains the results of a qualitativeinvestigation by CRAM into potential employees' perceptionsof BICC as a company and as an employee of graduate labor. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research into potential employees perceptions of B.I.C.C. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-potential-employees-perceptions-of-b-i-c-c


Research reports

Qualitative research on new advertising for Aero

A new commercial has been developedby Ogilvie, Benson and Mather, 'Biting Bubbles', using a song'Biting Bubbles is Better' with a visual setting of a DJ anda girl at a consul together with visuals of Aero bubbles andAero bars breaking. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name


Research reports

Quantitative research on the Carico in-home placement

Earlier research hadindicated that the idea of a liquid laundry detergentproduced a high level of interest and curiosity totry. Accordingly, it was decided to undertake a fulland systematic tests of Carica in people's homes.During May/June, a sample...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Quantitative research on the Carico in-home placement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-the-carico-in-home-placement


Research reports

Qualitative research on Milk Cinema Advertising

This research was undertaken to ass ess attitudesand responses to current Milk Cinema Advertising,in particular, to investigate:1. Whether the campaign still holds interest,or whether there are any wear-outindications;2. Whether the use of film stars...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research reports

Research on hot canned meat products for Fray Bentos

In this part of the research,the objectives were to examine the Hot Canned Meatsarea and the imagery of Fray Bentos within it amongstusers and lapsing users of Hot Canned Meats.The specific objectives were:1. To examine in detail usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Research on hot canned meat products for Fray Bentos. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-hot-canned-meat-products-for-fray-bentos


Research reports

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Supra 'C' concept development Sobranie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/supra-c-concept-development-sobranie